Guesting on podcasts is like presenting a room full of your dream buyers. But how do you get on a podcast? What are you supposed to say? How do you write an email to a podcast host that

You want to communicate to the podcast host on why your audience will think you're a valuable guest.

To do that, there are three primary elements that you need to consider how you can:

  1. Demonstrate your value to their audience (i.e., tell them why their will audience be happy they had you on)
  2. Show that you’ve done your research (preemptively answer questions, i.e., why are you emailing? why are you relevant to my audience?)
  3. Make it an ‘automatic yes’ to have you on the show (i.e., give a clear call to action to move the conversation forward)

Let me tell you a little secret: I've been a specialist in Digital Public Relations and Podcast Outreach for 7+ years. I help my clients (creators in the tech space) get on podcasts, build their audience, and promote their brand. On top of that, I've gotten myself on 100+ shows as a guest through my own outreach.

The following template is what I currently use for all of my podcast outreach.

<aside> 💌 Hi [Recipient's Name],

[Personalized Introduction]

Are you the right person to speak with about guesting on [Podcast Name]? If not, who do you recommend I chat with? If you’re not currently scheduling guests, no worries. Just let me know, and I’ll make sure not to follow up.

I’m [Your First Name] 👋 ([link to your personal/professional website]), and I’d love to teach your audience something new about [Category-Topic] or [Alternative Category-Topic]. Would your listeners be interested in learning more about a topic in either of those areas?

[Demonstrate social proof here.]

If you aren’t currently scheduling guests, no worries. Let me know, and I’ll make sure not to follow up.

If you are currently scheduling guests, I’d love to find a time to teach your audience something new.

Here are four potential topics we can have a conversation about for your audience — or, if there’s a topic your listeners have been asking for, we can figure out a new topic. Let me know which you prefer:

I’m currently looking to schedule interviews for this month and next month. If you’d like to set up a time, let me know how you want to move forward.

If you'd like to have a short pre-interview chat to get to know each other, I'd love to as well. If you have a calendar scheduling link, send that my way, and I’ll pick a time.

Thanks,

— [Your First Name]

p.s. I’ll send you a follow-up email in a few days. If you’re not currently scheduling guests, no worries. Just let me know, and I’ll make sure not to follow up.

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